An email campaign is a marketing strategy that involves sending emails to a list of contacts to promote services or share important updates. It’s a great way to engage with your audience and drive business growth.

Creating a campaign starts with defining your goals and target audience. Next, choose an email platform, design your email, write your content, and finally, schedule and send your email to your audience.

You can use email marketing platforms like Mailchimp or Constant Contact to manage your campaigns easily. They offer user-friendly tools for design, scheduling, and analytics.

Success metrics can include open rates, click-through rates, and conversions. These statistics help you assess what works and how to improve your future campaigns.

Yes, most email services allow you to segment your audience based on their behavior or demographics. This helps you send more relevant content to specific groups and improves overall engagement.